“Make It a Grape Two Weeks.”
That’s the new in-store and online promotion from Bakersfield, Calif.-based Sun World International during peak grape season in the U.S.
The two-week campaign, according to a news release, aims to support retailers in driving sales of Sun World’s proprietary grapes, including Adora Seedless, Autumncrisp, Midnight Beauty, Sable Seedless and Scarlotta Seedless brand grapes. Timing of the promotion could vary depending on individual retailer needs for the upcoming domestic grape season.
“While grape category promotions are normally driven through price, we want to provide our customers another tool to drive sales of proprietary grapes,” Sun World vice president of domestic sales Jason Fuller said in the release. “We believe this campaign will shift the popular perception amongst consumers that grapes are solely a snack item by showcasing grapes in popular everyday dishes. Sun World is a consumer-centric brand and by promoting this content online and in-store, our customers can offer deeper content to push Sun World’s proprietary grapes.”
The release said Sun World’s “Make it a Grape Two Weeks” strategy includes branded in-store and social media support focused on the promotion of Sun World’s grape recipe e-Cookbook and 14 recipe videos to be shared by participating retailers.
