Visalia, Calif.-based Pro Citrus Network has hired Kim Flores and Christine Raymer as vice presidents.
Flores started May 8 as vice president of marketing and business development for the company, while Rayner will begin May 22 as vice president of sales, according to a news release.
The addition of Flores and Raymer bring depth to Pro Citrus Network’s sales and marketing team and bolster the firm’s multi-coast operations, company officials said.
The company’s growth in the past few years opened the door for Flores and Raymer, Jacquie Ediger, executive vice president for Pro Citrus Network, said in the release.
“We are excited that Kim and Christine are joining us, bringing a high caliber of leadership, knowledge and skills to our growing organization,” she said in the release.
A 17-year produce industry veteran, Flores has specialized in citrus and deciduous categories, according to the release. Most recently, Flores was director of marketing for Seald Sweet/Greenyard from 2008 to 2018, according to her LinkedIn profile. She joined Seald Sweet in 2002.
“It is an honor to be a member of PCN’s team, which has a fantastic culture, strong values and a great reputation for integrity and quality, especially among the customers and growers it serves,” Flores said in the release. Flores will develop and lead the Pro Citrus Network marketing and promotional strategies, according to the release.
A former client of Pro Citrus Network, Raymer joins the with 21 years of industry experience. She was formerly with Carter & Spencer, an exporter/importer based in Australia. The release said she has been involved with exports and imports of citrus, grapes, stone fruit and other commodities.
Raymer will lead the company’s sales team and focus on expanding retail, foodservice and export programs for domestic and imported citrus, Raymer also will evaluate the future development of other commodity lines.
Pro Citrus Network markets imported citrus and has grower partnerships in California.
