Even with a challenging apple supply from Washington, Elgin, Minn.-based grower Honeybear Brands reports the best Pazazz crop on record, according to a news release.
The year-round apple, pear and cherry grower cites the variety’s signature sweet-tangy flavor and crunch, along with its consistent quality throughout the winter and spring months, as one of the factors for the Pazazz’s success. Bolstering Pazazz’s popularity is widespread availability, since Pazazz apples are in several growing regions in across North America, according to the release.
“Growers in the Midwest, New York, Washington and Nova Scotia harvested a beautiful Pazazz crop that will uniquely increase in brix throughout the coming months. Pazazz apples are harvested with high starch content that benefit with some time in storage, so as other apple varieties start to fade in flavor, Pazazz apples get better and better,” Don Roper, vice president of sales and marketing at Honeybear Brands, said in the release. “In addition, our customers get the benefit of their fruit coming from closer to home, which is an important attribute.”
The domestic Pazazz crop boasts orchards and packing facilities that stretch east to west in the U.S. enabling quick, packed-to-order freshness and shorter travel times, according to the release.
Social media campaign
Honeybear is launching a social media campaign targeting consumers in markets where Pazazz is on shelves. The campaign includes coverage such as sponsored influencer posts, podcasts and a giveaway sweepstakes of The Happiness Diet book.
In February, Pazazz apples and The American Institute for Cancer Research will team up with celebrity chef Elle Simone from America’s Test Kitchen to promote the cancer-fighting benefits of apples, with unique content reaching millions of viewers via multiple media platforms and in-store assets, according to the release.
Family owned and operated for more than 40 years, Honeybear pioneered the commercialization of Honeycrisp and is a wholly owned subsidiary of Wescott Agri Products.
