See who’s buying apples: Fresh Trends Data

See Fresh Trends data on the demographics of who’s buying apples in the U.S. market.

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(File photo)

The likelihood of an apple purchase increased according to income and age; consumers in the lowest and youngest brackets were much less likely to buy the fruit than those who were more affluent and older.

In this year’s survey, families without kids were more likely to buy apples than those with kids in the household, however, families with three or more children living at home were more likely to buy apples than those families without kids.

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