Superfresh Growers debuts new pear variety, the Mardi Gras pear
Yakima, Wash.-based fruit grower-shipper Superfresh Growers is releasing a new pear variety, the Mardi Gras pear, in February 2023.
“The Mardi Gras holiday is a time for celebrating good food, good people and good music. It is a time to celebrate the joy of living. We are excited to release this new pear that celebrates the sweetness of life with its amazing taste and texture,” Cat Gipe-Stewart, director of marketing for Superfresh Growers, said in a news release.
The Mardi Gras pear is a medium-sized winter pear featuring an elongated bottle shape and natural russet coloring layered over shades of a green. The pear has a sweet, buttery flavor and is juicy at peak ripeness, according to the release. The Conference pear, a popular European variety, is a parent of the Mardi Gras pear.
Superfresh Growers will have limited supply in this first harvest year, starting the season in February and likely selling into April, according to the release. The initial launch will be marketed in 2-pound pouch bags to trial and display Mardi Gras pears as a premium item, the company said.
Superfresh Growers is celebrating its new Mardi Gras pears with festivities. The grower created a color-your-own mask and craft sheet for kids, available on its website.
“We are so excited to offer new flavors to our pear offerings. The logo was too fun and festive not to create our own mask to help us celebrate this release,” Gipe-Stewart said in the release.
