Regional, club varieties of apples have done well for Lyndonville, N.Y.-based United Apple Sales, with Washington state’s apple production down about 15% from the prior year.
That Northwestern volume drop pushed up prices in mainline domestic varieties, according to a news release, while Northeast club varieties had a strong season in volume, quality and competitive pricing.
“Our regional favorites – EverCrisp, Ruby Frost and SnapDragon – all had near record years in production and the quality has been excellent,” Ward Dobbins, president and fourth-generation grower and importer, said in the release. “These varieties all have great flavor coming out of cold storage, which enables us to extend the season and give retailers great local apples well into the spring.”
United Apple created a “Because Local Matters” promotion to draw attention to its relationships with local orchards and businesses that support agricultural communities. Updated packaging on poly bags, pouches and totes show the local-themed symbol.
“With the great flavors and attractive pricing, we have been able to help drive repeat purchases and enable retailers to show support for locally grown produce,” United Apple corporate vice president Brett Baker said in the release.
The company has provided clam shells, pouches and poly bags for pre-packaged options to reduce time in the store or facilitate online orders and curbside pick-up service.
And with fewer domestic mainline apples, there’s more room for imported gala, granny smith and Pink Lady varieties.
“We have established our demand schedule for conventional and organic varieties and shared it with our seven import partners. Based on these conversations, we are expecting the first shipments to arrive on the East Coast beginning in late March,” Baker said in the release.
Within the overall apple category, organic varieties continue to show consistent upward trends with consumers, so United Apple earned certification in organic handling through the Northeast Organic Farming Association of New York, which complies with the National Organic Program. The U.S. Department of Agriculture program sets requirements for all organic products sold and imported to the U.S.
Next, United Apple will seek certification to pack and repack organic fruit in its facility, Baker said in the release. Organic production is less common on the East Coast, he said, and his company will be poised to offer it year-round.
“This is a significant commitment but one that will enable us to broaden our role as a full supplier of organic product for import and domestic fruit,” Baker said. “This sustainable supply gives our partners a definite market advantage in planning and supporting increasing organic sales and popularity with consumers.”
