Incorporating berries into produce department merchandising keeps berry purchase strong all winter long.
What’s in store for holiday produce shoppers this season? Traditional favorites like sweet potatoes and green beans of course, but fresh, ripe strawberries have become a year-round staple, too.
In today’s retail arena, fresh strawberries are in plentiful supply throughout the winter, and with their splash of red and ready-to-eat sweetness, they add the perfect touch to the holiday table. When prominently displayed among the more savory-leaning items, berries bring much-needed color and appeal to the produce section. So much so, that berries have consistently been shown to bump produce sales overall, month over month. This means we shouldn’t think of berries as an afterthought, but as a ‘secret superpower’ of the produce department during less-fruitful winter months.
Customers are actively seeking out new ways to jazz up their holidays, and to please family and friends. So, this is where you step in to put shoppers in the mood, and make it easier for them. While you’re incorporating strawberries into displays, cross-merchandise with those complementary ingredients, too: Spices and baking items; whip mixes and colored sugar; dipping chocolate and champagne; salads and sauces. The possibilities are endless – and while customers are already shopping for holiday ingredients, impulse buys of such unexpected and attractive items are very much on the table. It’s up to the savvy retailer to be there when the magic happens, and your customers will thank you for it.
Well•Pict is known for marketing fresh, premium strawberries year-round, and between California’s lengthy growing season and its farms in Florida, we’re keeping stores well-supplied. With expanded production in our Watsonville, Oxnard and Baja California fields, we’re making sure strawberries and raspberries available through winter.
Well•Pict Berries are the perfect, healthy accompaniment to family dishes at holiday time and any time – so visit wellpict.com for more ways to please your customers and make those cash registers ring.
