Northeastern News: Imperfect Produce CEO takes Manhattan

NEW YORK — The Big Apple is about to get uglier.

The Packer's Northeast editor, Amy Sowder, chats with Imperfect Produce CEO Ben Simon during his visit to Manhattan to talk about the company's expansion.
The Packer’s Northeast editor, Amy Sowder, chats with Imperfect Produce CEO Ben Simon during his visit to Manhattan to talk about the company’s expansion.
(Amy Sowder)

NEW YORK — The Big Apple is about to get uglier.

Within the next two months, Imperfect Produce will sell to New Yorkers its scarred, oddly sized and weirdly-shaped fresh produce through home delivery. It’s the stuff that still tastes good, but growers normally toss or sell at a steep loss.

During his visit to Manhattan, Ben Simon, CEO and co-founder of San Francisco-based Imperfect Produce, met with The Packer’s Northeast editor Amy Sowder to talk about the company’s northeastern expansion and other changes coming soon.

For a more in-depth story: Imperfect Produce expands East Coast reach

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