Healthy Family Project has launched its 10th annual back-to-school campaign, offering produce-centric meal ideas and practical tips for busy households to simplify nutritious eating for families.
The omnichannel campaign will exclusively fill Healthy Family Project’s social media, email newsletter and website content from Aug. 5 through Sept.15, according to a news release.
Campaign highlights include partner brands prominently featured in content, including an Instagram Live and Instagram Reels created by Healthy Family Project’s dietitians. The strategic use of social media not only highlights the brands, but also provides valuable information and inspiration to families looking to incorporate more fresh produce into their lives, according to the organization.
Curated content will also be shared in weekly e-newsletters distributed to Healthy Family Project’s consumer and nutrition professional audiences.
Since 2014, the campaign has aided many families heading back to school and has donated more than $208,000 to charities that impact families and increase produce consumption in schools, the release said.
The campaign also collaborates with brands that share a dedication to increasing produce consumption among the next generation. These partners include Bee Sweet Citrus, Consalo Family Farms, Shuman Farms RealSweet Onions, Jazz apples, Nature Fresh Farms, and Yo Quiero Brands.
“Aligned with the theme, Healthy Family Project’s 2024 Back-to-School partners are making a $12,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce,” said Healthy Family Project Vice President Trish James. “This contribution is aimed at increasing produce consumption in schools, underscoring the industry’s commitment to fostering healthier eating habits among children.”
Healthy Family Project says its annual back-to-school campaign is part of its commitment to promoting health and wellness for families. The organization has donated more than $8 million to such charities since 2002, through grocery retail and digital cause marketing campaigns, according to the release.
