Driscoll’s ‘One Family, One Earth‘ Campaign Wins Awards

The company describes the long-running campaign as honoring those people and communities that make its berries possible.

A promotional image from a movie, featuring a bearded Hispanic man in the foreground who is trimming raspberry canes. Other people are in the background, out of focus, theoretically tending the canes. Superimposed over the image is the Driscoll's "Only the Finest Berries" branding, as well as text reading: "One Family, One Earth; Award-winning storytelling rooted in community."
“This campaign honors the people who pour their hearts and souls into bringing the most flavorful berries to tables all over the world,” Garland Reiter, Jr., Driscoll’s chief commercial officer, says of the “One Family, One Earth” campaign.
(Graphic by Priscilla Gragg; courtesy of Driscoll’s )

Driscoll’s says its “One Family, One Earth” campaign continues to earn recognition and accolades from various marketing bodies.

The campaign highlights the company’s community investments and environmental sustainability initiatives. It includes a docuseries involving real stories of the growers, harvesters, employees and grocers who bring Driscoll’s Only the Finest Berries brand to consumers.

Honors include:

“Driscoll’s is a family-owned business that started in 1904. For more than a century, we’ve cared deeply about the people who grow our berries and the communities in which we live and work,” Garland Reiter, Jr., Driscoll’s chief commercial officer, said in a news release. “This campaign honors the people who pour their hearts and souls into bringing the most flavorful berries to tables all over the world.”

The latest installments of the “One Family, One Earth” campaign embraces a new creative direction focused on long-form, educational storytelling, the company says. It adds that the campaign continues to grow in scope and impact as Driscoll’s deepens its investment in its berry-growing communities.

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