Frieda’s promotes holidays for nutritionists and produce managers

Retailers can promote produce with Registered Dietitian Nutritionist Day on March 13 and Love Your Produce Manager Day on April 2.

Both holidays are opportunities to show appreciation for everything these two teams do to make healthy eating easy and delicious for shoppers, according to a news release from Frieda’s Specialty Produce, Los Alamitos, Calif.

“Recognition of your produce and dietitian teams is always important, but having a day that truly acknowledges the value they bring every day builds loyalty,” Alex Berkley, Frieda’s sales manager, said in the release. “These teams help create an in-store experience that brings shoppers into your store and keeps them coming back.”

Freshness and associate friendliness are key drivers of the shopper experience, scoring a 4.4 and 4.3 respectively, on a 5-point scale, according to The Retail Feedback Group’s U.S. Supermarket Experience 2019 report.