The New York Apple Association says its latest social media initiative encourages the state’s 500-plus apple growers to participate in content creation to captivate consumers about New York apples.
“Social media influences many aspects of our lives,” Kristen DeMarree, social media committee chairperson and member of the NYAA board of directors, said in a news release.
“It’s where we find inspiration, learn what’s popular, how we get our news, form or solidify opinions and influence what items we buy,” DeMarree continued. “Social media is also unique in that we can form friendships and relationships with those who want to know who is growing their food and how they are growing it. It is a great platform for growers to make connections.”
The association is calling upon its network of apple growers and apple-related businesses to share their unique stories, behind-the-scenes glimpses and the passion that goes into producing apples in the state. This content could range from captivating photos and engaging videos to heartfelt narratives and informative posts, the release said.
NYAA encourages growers to document various aspects of their work, like growing and harvesting techniques, a day in their life as growers, family traditions or recipes, seasonal changes and the health benefits of apples.
Participating growers will not only showcase New York apples, but also build a direct and personal connection with consumers, the association said. By seeing the faces behind the fruit, understanding the effort involved and appreciating the stories that make each apple unique, consumers will feel a deeper connection to the product, the release said.
“Every apple has a story and bringing together the New York apple growers to share their stories, including their challenges and triumphs, will create a narrative that consumers can relate to, leading to engaging with us, the grower,” said Helene Dembroski of the NYAA board.
“As a committee, we see this initiative as a grassroots initiative,” said Carrie Wafler, also of the NYAA board. “The growers will be creating content on their personal social media platforms in addition to collaborating with NYAA to expand our collective reach. The Committee is growing, and everyone is busy creating videos and photography as we share the NY apple story.”
