The Orlando, Fla.-based National Mango Board has launched its mobile experiential activation, “Joy Ride.” The initiative will aim to bring the mango experience to consumers through a mobile mango food truck tour designed to spread the joy of fresh mangoes across four U.S. cities including Frisco, Texas; Tallahassee, Fla.; Pensacola, Fla.; and Oxford, Miss., according to a news release.
“Joy Ride” is designed to captivate consumers, immersing them into the world of fresh mangoes with on-site activations, a mango snack bar, photo opportunities and a memorable mango mascot, the release said.
The mobile mango food truck will visit a variety of high-traffic locations, including popular grocery stores and enticing sporting events, to share the joy of mangoes with communities across the country.
“We are thrilled to bring ‘Joy Ride’ to life and share the incredible taste and versatility of fresh mangoes with consumers in a new and exciting way,” National Mango Board Director of Marketing Dan Spellman said in the release. “By visiting consumers in these markets, we’re creating unforgettable, fun experiences while educating participants on the nutritional benefits of mangoes and inspire people to get creative with mango recipes.”
The mango food truck kicks off in Frisco on Aug. 24 at Kroger and Aug. 25 at the Frisco Roughriders’ minor league baseball team stadium, the release said.
The tour then heads to Florida, with stops at the Tallahassee Publix on Sept. 1 and Florida State University for the Florida State versus Boston College football game on Sept. 2. Florida momentum continues with a stop at the Pensacola Publix on Sept. 4.
The mango food truck wraps up in Oxford with an on-campus event at the University of Mississippi on Sept. 6, followed by an Ole Miss versus Middle Tennessee game day experience on Sept. 7, according to the release.
