Compared with year-ago performance, organic fresh produce sales rose 18% in April and beat conventional produce in both dollars and volume gains.
April’s organic fresh produce sales topped $542.4 million, rising 18.4% in dollars and 20.5% in volume, according to an Organic Produce Performance Report from the Organic Produce Network and Category Partners.
That edged out conventional produce gains of 16.3% in sales and 15.4% in volume in April.
In March, organic fresh produce sales were up 22% compared with March 2019.
“Organic produce growth continued at a strong pace during the month of April,” Matt Seeley, CEO of the Organic Produce Network said in the release. “Despite economic challenges created by the Covid-19 quarantine, consumers show no indications of shifting purchases away from organic fruit and vegetables.”
The categories of packaged sales, carrots, apples and bananas together accounted for 52% of total organic retail volume, and the top ten categories for organic volume drove 72% of total organic movement, according to the report.
