A new promotion from Valencia, Spain-based SanLucar and the Walt Disney Company will feature the catchphrase “Dive into fun with sweet fruits” with themes from the movie Vaiana 2.
The new promotion from SanLucar and The Walt Disney Company will launch in stores in Germany, Austria, the Netherlands, Belgium, Romania, Poland, and Sweden on Nov. 11, according to a news release.
Citrus fruits, mangoes, avocados, tomatoes, and berries are in the spotlight and attract young and old with attractive promotional packs, the release said.
SanLucar, founded in 1993 by Stephan Rötzer, has over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Portugal, Latin America, Dubai, South Africa, Morocco, and Tunisia, distributed among its offices and/or own farms.
“We have been working with Disney for years to inspire children and young people to eat healthily and lead an active lifestyle,” Nuria Pizan, brand and creative director at SanLucar, said in the release. “With Disney Stories on social media, at the POS, in adverts and on packaging, we create emotional engagement and motivate them to make healthier choices.”
SanLucar invites the retailers to create a unique shopping experience at their POS with the Vaiana 2 campaign, the release said. SanLucar provides the relevant materials and supports the retailers with its sales consultant’s team in designing spectacular secondary and block placements.
“We know that secondary placements with Disney generate an average of 90% more sales and SanLucar block placements up to 40% more sales,” said Dominik Wehner, commercial director of SanLucar Germany. “Our fruit experts are happy to help create emotional secondary and block placements with added value.’
SanLucar is also using advertising material that contains references to an online raffle, which is easily accessible via a QR code.
The main prize is a trip for four people to Valencia. The winners not only can get to know the city, the sea, and its people, but also to visit the fields of SanLucar’s master grower Llusar and learn about their cultivation methods, the release said. The raffle for the trip to Valencia is only available in stores of Germany, Austria, and Sweden. Added visibility for the campaign will be increased through targeted social media activities on platforms like X, Instagram, TikTok, and Facebook. The SanLucar Vaiana 2 promotion is available in Austria, Belgium, Germany, Poland, Romania, Sweden and the Netherlands.
