Opal variety back with similar volume

ANAHEIM, Calif. — The Opal apple variety is back, with volume similar to a year ago.

 Dennis Jackson, regional manager for Yakima, Wash.-based FirstFruits Marketing of Washington, said a good crop of Opals is on hand for the 2019-20 season.
Dennis Jackson, regional manager for Yakima, Wash.-based FirstFruits Marketing of Washington, said a good crop of Opals is on hand for the 2019-20 season.
(The Packer)

ANAHEIM, Calif. — The Opal apple variety is back, with volume similar to a year ago.

Availability of the proprietary variety is expected into June, said Dennis Jackson, regional manager for Yakima, Wash.-based FirstFruits Marketing of Washington. That will be a slightly shorter season than a year ago, when supplies of Opal apples were sold into July, Jackson said.

This season, supplies of organic Opal apples are anticipated through the end of April, he said.

The company sampled Opals at its Produce Marketing Association’s Fresh Summit booth and gave away an Opal-themed cookbook by Cynthia Sass called “Healthy to the Core.”

Jackson said the sweet tang and clean golden appearance of the apple boosts its appeal.

“We have found as the trees get older, the apples get cleaner,” he said.

According to the Washington Tree Fruit Acreage Survey from the U.S. Department of Agriculture, Opal apple acreage in 2017 was 1,520 acres, up from no reported acreage in 2011. That compares with Kanzi acreage of 1,742 and braeburn acreage of 1,298 acres, according to the USDA.

Related articles

FirstFruits announces partnership with chef

FirstFruits starts Sweetie apple season

The Packer logo (567x120)
Related Stories
While the Stockton, Calif.-based company markets its proprietary Modi apples and several varieties of California onions throughout the U.S. and internationally, the products are primarily distributed on the West Coast, where consumers clamor for local.
Gibbons, who first joined the U.S. Apple Association in May 2023, has been named vice president of communications.
An exclusive interview with Aimee Bach, FirstFruits business development manager, reveals how this new Michigan partnership targets high fuel costs and volatile market conditions to keep regional retail shelves consistently stocked.
Read Next
As state-mandated packaging laws kick in, produce supply chain leaders say routine warehouse items — like standard stretch film — could quietly expose their operations to millions of dollars in unexpected fees.
Get Daily News
GET MARKET ALERTS
Get News & Markets App