Autumn promotions back Side Delights potatoes
Fresh Solutions Network is planning fall promotions of its Side Delights potatoes with monthly themed merchandising and coordinated point-of-sale signage.
"Autumn brings with it a return to routine, and the start of the holiday season," Kathleen Triou, president and CEO, said in a news release. "That's why our autumn promotions feature quick to cook, tasty, creative, crowd pleaser potato recipe ideas."
September's Side Delights theme is "Dinner in 23 Minutes. Seriously!" Promotional materials visually display potatoes as the quick and healthy choice.
October's theme is "So Good... It's Scary!" The merchandiser and point-of-sale sign offer a quick response code recipe for Zombie Skins, a Halloween potato skins recipe.
Sixty-eight percent of Americans plan to celebrate Halloween, while one third plan to throw or attend a Halloween party, according to 2015 BIG Research for the National Retail Federation. Zombie Skins is an appetizer for such parties.
November's Thanksgiving theme is "Mash It Like You Mean It!" Displays will offer multiple quick response code recipes appealing to the traditionalist, diplomat, hedonist, procrastinator and health nut in each family, according to Fresh Solutions Network.
