Crush some 'Cados,' invites Chipotle, Avocados from Mexico
Chipotle Mexican Grill is partnering up with Avocados From Mexico to bring customers an online gaming experience that rewards the user with free chips and guacamole.
'Cado Crusher - cadocrusher.com - gives users three rounds to smash and combine ingredients to make their own version of Chipotle's guacamole.
Users can play 'Cado Crusher from Jan. 24 to Feb. 7 to earn the chips and guacamole, free with an entree.
"This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal," Mark Crumpacker, chief marketing and development officer at Chipotle, said in a news release.
The game allows users to make a fresh batch of guacamole, by "crushing" avocados, "slicing" limes, "chopping" jalapeños and cilantro, "dicing" red onions and "shaking" salt. The game includes facts after each round, and once a player submits information, there is a link to the ingredients Chipotle uses, encouraging users to make guacamole at home.
The game coincides with the run-up to the Super Bowl on Feb. 5, an event which usually spurs the most avocado sales each year. Last year, Chipotle and Avocados from Mexico teamed up with another game, "Guac Hunter," which also featured a guacamole promotion at the chain restaurant.
"Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their poplar guacamole - fresh, great-tasting avocados," Alvaro Luque, president of Avocados From Mexico, said in the release. "Guacamole super fans, and those new to Chipotle, will enjoy the 'Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country."
Avocados from Mexico is also promoting the fruit to foodservice operators through its "Big Game" site.
Each of the more than 2,200 Chipotle restaurants use about 45,000 pounds of avocados each year. The restaurant also sources from California, Chile and Peru based on peak growing seasons, according to the release, but buys solely from Mexico in certain months.
