The Masser Family of Companies is set to highlight a new product line of convenience potatoes during the New York Produce Show and Conference at the Javitz Center in New York City, Dec. 2-4.
MFC, which will also feature the full assortment of Side Delights varietal potatoes, says it will be joined by leading Pennsylvania value-added potato facility, Keystone Potato Products, and the Pennsylvania Cooperative, distributor of Penn’s Own brand of fresh potatoes.
“Attendees to this year’s show can be among the first to check out the new line of Side Delights convenience potatoes at booth No. 219,” says Tiffany Readinger, vice president of sales and category management for MFC. “We are proud to showcase innovative convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer.”
MFC, Keystone and Pennsylvania Cooperative represent the majority of the Pennsylvania potato industry, with the collective ability to better serve retailers and meet the foodservice and institutional needs of all package sizes in the Northeast, the company says.
Presented by the Eastern Produce Council and Produce Business magazine, the New York Produce Show and Conference is a three-day event featuring networking opportunities, a one-day trade show with over 400 companies, educational sessions and tours of local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.
MFC says the Side Delights portfolio includes a variety of nutritious, convenient and economical potato products to stock the pantry, prepare quickly or enjoy anytime.
