For the third consecutive year, Avocados From Mexico is partnering with the world’s largest nonprofit source of funding for the fight against breast cancer —Susan G. Komen — during National Breast Cancer Awareness Month.
This October, Avocados From Mexico will donate $50,000 to Susan G. Komen and feature pink packaging as part of its Super Good shopper promotion. The co-branded program is available nationwide and includes pink displays and thematic packaging to drive consumer awareness for breast cancer, according to a news release.
“We’re proud to continue our partnership with Susan G. Komen,” Stephanie Bazan, senior vice president of commercial strategy and execution at Avocados From Mexico, said in the release. “It’s an opportunity to drive awareness for what this important organization does and to call attention to the natural goodness avocados offer. As a leading produce brand, we strive to align with causes that are important to our customers.”
Breast cancer is the most common type of cancer among women in the U.S., as 1 in 8 women will get breast cancer in their lifetime, according to Susan G. Komen. A cause that impacts so many women is a cause that is important to avocado shoppers, who are 74% female, says Avocados From Mexico, citing Numerator data.
Healthy eating patterns that include plenty of fruits, vegetables and unsaturated fats are associated with better breast and colorectal cancer outcomes, and avocados are a fruit that contributes 6 grams of unsaturated fats, according to the Hass Avocado Board. Additionally, avocados contain nearly 20 vitamins and minerals.
This October, shoppers can offer their support for Susan G. Komen with each purchase of fresh Avocados From Mexico. All they need to do is find the eye-catching pink packaging.
Headquartered in Irving, Texas, Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association, formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico.
