Avocados From Mexico turns 10, boasts an $11.2B business

ANAHEIM, Calif. — Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth.

“We think this is a special time for us,” said Avocados From Mexico President and CEO Alvaro Luque, addressing the group gathered in the booth. In 10 years, the AFM brand has tripled and now does more than $11 billion in business each year, he said.

Luque also spotlighted recent AFM promotions including its newly launched AVOLAB, its partnership with college football and new tailgate week promotion with Jesse Palmer.

“In this country, if you throw a football, you have to have guacamole,” said a smiling Luque.

Another key AFM partnership is with Susan G. Komen. In honor of breast cancer awareness, Luque said the Avocados From Mexico booth would “go pink” the following day at the show. 

AFM also shared the fruits of the brand’s decade of labor outlined in the infographic below.

Related coverage:

• Avocados From Mexico launches AVOLAB innovation center
• Avocados From Mexico teams with Jesse Palmer to help football fans host a ‘Better Bowl’
• Avocados From Mexico is the College Football Playoff’s official avocado
• Avocados From Mexico partners with Susan G. Komen to fight breast cancer