In “Farm Fresh,” a series of videos released today on YouTube by Western Growers, we celebrate the extraordinary skills and ingenuity of the farmers and farmworkers who work to bring food to America’s tables. In previews posted to Facebook, the “Farm Fresh” series received almost 14 million views.
Farm Fresh: Harvesting
“Farm Fresh: Harvesting” highlights the speed, precision - and yes, knife skills - that are required to harvest everything from broccoli to colored cauliflower to celery.
Farm Fresh: Processing
“Farm Fresh: Processing” showcases how produce - including avocados, baby carrots and garlic - is prepared and packaged en route to market.
Farm Fresh: Robots, Machines and Automation
“Farm Fresh: Robots, Machines and Automation” reveals the cutting-edge and unique technology used by farmworkers, such as self-driving wheelbarrows, automatic wrapping systems and plant tape.
