Celebrity Chef Roger Mooking demonstrates the goodness of California grapes

Millions of Canadians had the opportunity to watch celebrity chef Roger Mooking demonstrate the versatility and goodness of California grapes.

roger mooking
roger mooking
(California Table Grape Commission)

Millions of Canadians around the country had the opportunity to watch celebrity chef and Canadian native Roger Mooking demonstrate the versatility and goodness of California grapes during live segments on “Breakfast Television” and “CHCH Morning Live.”

Mooking created three recipes featuring California grapes for the television segments. In addition to the television segments, Chef Mooking conducted radio interviews, a podcast, and a taped television segment for the show “Where Parents Talk.”

Chef Mooking was featured in the food section of the Sun Media Newspaper Group, highlighting California grape images, fun facts, tips, and his newly created California grape recipes. The article will appear in approximately 40 print newspapers and several online sites during September.

In September, Chef Mooking will appear in the online edition of Canadian Living, which is the top food magazine in Canada. Chef Mooking will discuss his California grape recipes and show why grapes are a key ingredient in the recipes.

Canada is the number one export market for California grapes, and with Roger Mooking as one of the top Canadian chefs, consumers can expect flavorful pairings this season.

The Packer logo (567x120)
Related Stories
As combined supply from key regions surges over 40% in the U.S. while consumption lags, a newly launched report from the Global Grape Group urges the industry to pivot from competing for market share to collectively driving global category growth.
EarthFresh Farms and Kamper Farms have launched Wild Rose Packing Inc. in Southern Alberta, establishing a strategic potato and onion packing facility to shorten transit times and ensure a year-round, 52-week supply for West Coast buyers.
CPMA leadership urges U.S. exporters to look past political rhetoric as changing shopper habits and domestic infrastructure investments reshape northern demand.
Read Next
Through targeted promotions, specialty varieties and creative cross-merchandising, grower-shippers and retailers are expanding sweetpotato consumption far beyond the holiday season.
Get Daily News
GET MARKET ALERTS
Get News & Markets App