DiSilva Fruit, Morning Kiss Organic invite retailers to promote citrus in January

With California, Florida and Texas crops in full swing, January is the best time of year to promote citrus, say the Massachusetts-based companies.

California Heirloom Navels
California Heirloom Navels
(Morning Kiss Organic and Disilva Fruit)

DiSilva Fruit and Morning Kiss Organic are ready to ring in the new year with sweet and refreshing citrus, available in both conventional and organic. With California, Florida and Texas crops in full swing, January is the best time of year to promote citrus, say the companies.

Morning Kiss Organic and DiSilva Fruit are ready to support promotional efforts, and private-label opportunities are available, according to a news release. Current program offerings include navels, mandarins, grapefruit, lemons and limes as well as specialty citrus items including heirloom navels, cara cara navels, blood oranges, minneolas, stem and leaf murcotts, satsumas, golden nuggets, pummelos and melogolds.

Demand for citrus continues to grow in both conventional and organic categories, however, organic citrus in particular has seen strong growth in the past several years, the release said, adding that organic citrus is one of the leading categories of all organic purchases.

“We’re excited to share our love of citrus with our retail partners and consumers,” Nelly Czajkowski, sales manager at Morning Kiss Organic, said in the release. “As our citrus program offerings continue to grow, so do our options for customizable sizes and packaging to fit all retail formats and price points. We aim to provide a simple and economical solution for meeting consumer demand.”

Morning Kiss Organic is also touting its California heirloom navels. These heirloom oranges are hand-selected from California’s historic old line orange groves and harvested at peak sweetness, the release said. The company says heirloom navels provide an excellent source of fiber, folate, potassium, antioxidants and vitamin C.

“Our heirloom oranges are flavor forward and extremely satisfying for any sweet craving. Our customers are going to love this product,” Czajkowski said.

Moroccan mandarins from DiSilva Fruit will be available January through April, the release said. They will be available in 1-, 2-, 3- and 5-pound bags. Late-variety nadorcott mandarins are expected to arrive mid-January.

Headquartered in Massachusetts, Morning Kiss Organic represents the organic brand of Arrowfarms — a family of companies that also includes Gold Bell and DiSilva Fruit.

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