Dole’s Bobby Banana visits Boys & Girls Club, kicks off national back-to-school celebration
With the goal of helping kids make healthy after-school snacks this fall, Bobby Banana, the 7-foot “top banana” mascot of Dole Food Co., based in Charlotte, N.C., visited the Oak Forest campus of the Boys & Girls Clubs of Greater Charlotte on Aug. 4 for a healthy back-to-school rally.
The event kicked off Dole’s “Back to School with Bobby Banana” national celebration, which is set to continue through Sept. 15.
The celebration includes free assets and activities designed to inspire kids and families of all configurations to embrace a healthy fall routine that is fun, fruitful and full of character, according to a new release.
Bobby Banana and Pinellopy Pineapple, Dole’s healthy-living mascots, are the focus of an eight-week initiative featuring produce-rich recipe ideas, serving suggestions, digital downloads, character merchandise, and in-store and at-home resources for the back-to-school season, the release said.
Included in the sticker set is a QR code that leads back to the promotional landing page offering kid-friendly recipes, back-to-school-themed wearables and gear from the Dole Shop, and digital downloads and printable activities, including Bobby’s Wake Up! Weekdays School Spotify Mix, Bobby Banana and Pinellopy Pineapple Peel-and-Play Banana Sticker Sheets and create-your-own Lunchbox Weekly Menu Planner, Bento Banter Lunchbox Jokes & Facts, Lunchbox Affirmation Notes and a First/Last Day of School Photo Sign.
