Ocean Mist Farms, a Castroville, Calif.-based grower and marketer of fresh artichokes, is set to debut its new 30-by-30-foot booth at the International Fresh Produce Association’s Global Produce & Floral Show in Anaheim, Calif., Oct. 19-21.
“Our new booth is an enhanced reflection of our rich farming heritage and provides the perfect platform to demonstrate our industry leadership in the fresh artichokes segment,” Senior Director of Marketing Mark Munger said in a news release. “The new booth’s layout — with its sleek lines and improved flow floorplan —will display Ocean Mist’s comprehensive product line in a stylish environment emulating the feel of a European outdoor market.”
The new layout will also include a larger footprint to feature the company’s value-added items, which will represent about one-third of the booth’s total merchandising area, Munger added.
“We felt it was important to better showcase our value-added products, which are the fastest growing segment of our business,” Director of Supply Chain and Compliance Glen Alameda said in the release. “Ocean Mist has continued to invest in the expansion of our value-added program with infrastructure expansions, new machinery, additional production shifts, and overall capacity to bolster and grow production.”
Ocean Mist is also looking ahead to 2024, its centennial year, during which it expects to see increased volumes and launch line extensions and innovations, according to the release.
“One message we are sharing with our retail and foodservice customers is that whether packed in our label, or theirs, we are a reliable and rapidly growing value-added partner,” Jeff Hutterer, director of value-added sales, said in the release. “We are unique in that nearly all the produce we process for our value-added program comes from our own farms. Our customers recognize Ocean Mist Farms for our consistency, variety and ability to regularly deliver on our ‘gold standard’ quality, which they can expect from our value-added programs as well.”
Attendees are invited to visit Ocean Mist at the IFPA show in booth No. 3485.
