Sunkist Growers highlights fresh citrus benefits with high school All-Stars

Sunkist Growers is sponsoring the inaugural Encore All-Star Games on April 8, which will feature elite high school basketball talent from the greater Los Angeles region.
Sunkist Growers is sponsoring the inaugural Encore All-Star Games on April 8, which will feature elite high school basketball talent from the greater Los Angeles region.
(Image courtesy Sunkist Growers)

Sunkist Growers is putting a spotlight on fresh citrus in sponsoring the inaugural Encore All-Star Games, featuring elite high school basketball talent.

The April 8 event will showcase senior basketball players from the greater Los Angeles region taking the court at St. John Bosco High School. Jerica Williams and D.J. Gay, girls and boys basketball program leads at Windward School, are also the organizers of the Encore All-Star Games.

“Growing up playing basketball in Los Angeles, there was nothing better than playing and watching the best compete against the best. These All-Star games provide a stage for the entire LA region to come together one final time,” Gay, a former All-City guard and San Diego State University Hall of Famer, said in a news release.

Representing the greater Los Angeles region, touted as a national hotbed for basketball talent, the 48 seniors — 24 girls and 24 boys — will compete with and against each other one final time in front of a local crowd. The All-Star games will be accompanied by dunk, 3-point and skills contests, according to the release.

"We're excited to support the Encore All-Star Games, which is right here in our hometown," Christina Ward, senior director of global marketing for Sunkist Growers, said in the release. "Thanks to our collaboration with sports nutritionists, we are able to deliver fun health hacks for hoopers and showcase the health benefits of Sunkist citrus to our next generation of athletes and all-stars. Sunkist is California grown and has been for 130 years. As a farmer-owned citrus cooperative, community is at the core of what we do.”

In a recent Sunkist blog, “Health Hacks for Hoopers," sports nutritionist Kat Barefield lists five health hacks using in-season Sunkist citrus varieties:

  1. To help fuel on the go.
  2. To recover after a workout.
  3. To support your immune system.
  4. To add collagen to your routine.
  5. To satisfy your sweet tooth.

In addition to the games and contests, there will be activities for kids, giveaways, entertainment by DJ Lico and fun for the entire family, according to the release. Special guests include “King of NBA Twitter” Josiah Johnson, pro dunker Chris Staples, emcee and influencer Brandon “B dot” Armstrong and a dance group featuring Ferly Prado, among others.

“As former players and now as head coaches in the Los Angeles region, it is an honor to partner with Sunkist Growers and provide a stage that will be memorable for the players, the community and something younger players will look forward to in years to come,” Williams, a former player at UCLA and SDSU, said in the release.

Updates can be found on social media @EncoreAllStarGames on Instagram and EncoreAllStar on Twitter.

 

Latest News

Seen and heard at CPMA 2024 — Part 1
Seen and heard at CPMA 2024 — Part 1

Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.

Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on health benefits as it launches its 2024-25 global marketing campaign targeting the U.S. and 21 export markets.

Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area complex will be developed in multiple phases, with construction set to begin in late 2024, says the grocer.

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.