The U.S. Highbush Blueberry Council says it has received $1.5 million from the most recent round of USDA Regional Agricultural Promotion Program funding.
The council said this funding will help it diversify and expand market opportunities in emerging global markets such as Southeast Asia.
“The impact of funding for export promotion is profound for the blueberry industry. This second-round grant will help the USHBC continue to build off of our successes in leading the effort to drive global consumption of blueberries,” USHBC President Kasey Cronquist said in a news release. “These grants are critical to our efforts to expand into markets like Vietnam, India and South Korea, and we’re grateful to have been a recipient of a grant for the second time this year as we continue to spread the word about the quality, versatility and health benefits of blueberries to new markets.”
USHBC received $1.3 million in the first round of RAPP funding.
