Leamington, Ontario-based Nature Fresh Farms will plant one tree for every social media post featuring the firm’s sustainability messaging.
The company launched a sustainability campaign following the release of its home-compostable cucumber wrap, according to a news release.
The campaign started with social media posts on the firm’s Instagram, Facebook, and LinkedIn accounts.
Every time someone shares the posts in October, Nature Fresh will plant a tree, pledging to plant up to 25,000 trees.
The wrap is made from a starch-based Polylactic Acid derived from plant-based resources. According to the company, the film breaks down naturally into carbon dioxide and water within 90 days.
“We really wanted to grab the attention of our consumers and followers with this home compostable film,” Luci Faas, product development specialist for Nature Fresh Farms, said in the release. “Through this initiative we hope to raise awareness of this packaging design that will make a lasting change on the environment but also go even further by planting trees to help our North American forests flourish.”
The initiative supports Nature Fresh Farms commitment to better the environment and investment in searching for sustainable packaging designs, according to the release.
“Our customers are looking for more environmentally friendly packaging and we want to give them that,” Matt Quiring, director of sales, said in the release. “With our continued goal of finding more viable packaging solutions we want to provide more options and make it easier for most people to make positive environmental choices.”
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