Marketers see consumer connection, better way with organic produce

Marketers surveyed by The Packer believe in the value and the future of organic produce, in substantial part because their customers do. Asked “Why does growing, buying and/or selling organic produce matter to you? How do you communicate that to consumers?” they answered: 

“I tell people all the time that organic is the most progressive form of agriculture, we’re always looking for more proactive and more effective means of farming with the tools at our disposal. It’s the highest intensity form of agriculture in our industry.” — Dan Davis, director of business development for Starr Ranch Growers, Wenatchee, Wash. 

“For G&R Farms it’s about offering our customers more choices. We know that organics are an important choice for some consumers, and we want to make sure there is a sweet onion option available.” — Walt Dasher, vice president of G&R Farms, Glennville, Ga. 

“We truly believe in the many benefits of organic agriculture, to reduce the impact of climate change via soil stewardship and regeneration, reducing the amount of pollutants in the air, aquifers, soil, produce, and, of course, the health of the farmworkers and communities surrounding the farm. We continue to educate our followers in the many proven benefits of organic produce and its direct impact on their health and the planet’s. — Iris Montaño-Madrigal, marketing manager for Covilli Brand Organics, Nogales, Ariz.

“Growing and selling organic apples, pears and cherries is important to us because it’s important to our customers. If they have a need for organic items, we want to be sure we are able to provide for them.” — Chuck Sinks, president of sales and marketing for Sage Fruit Co., Yakima, Wash.

“Growing organics is part of our culture at Stemilt, and an important part of our journey to delight consumers with our fruits. We’ve been farming organically since 1989 — a fact that very few apple producers can state. This early adoption has led to years of knowledge and experience growing organically, and today we center our organic apple program around growing varieties that consumers want. Honeycrisp and SweeTango are both key parts of our organic program, along with mainline varieties like Pink Lady, fuji, gala and more. Our brand for organics, Artisan Organics, is how we communicate our organic products and flavor differences to consumers.” — Brianna Shales, marketing director for Stemilt Growers, Wenatchee, Wash.

“I have been involved in organic produce for 30 years. Organic agriculture is healthier for the planet and the people. Period. Shoppers recognize that and want to support that ideology. I communicate through social media, our label Grown Up Organics and consumer education.” —Scott Schultz, director of national organic sales for Pacific Coast Fruit Co., Portland, Ore.