Portland, Ore.-based Organically Grown Company has launched a new ‘Organic is the Answer’ consumer campaign.
This online hub provides science-supported facts and resources designed to help people navigate the complexities of food certifications and labeling and inform them as to why organic matters for the health of people and the planet, according to a news release.
“Organic is the Answer” debuts this month with a public service-style campaign targeting Northwest citizens and beyond, the release said.
“Growing the organic movement is our mission, and transforming the food system through organic agriculture is at the heart of our work,” Organically Grown Company CEO Brenna Davis said in the release. “Conscientious shoppers want to put products in their basket and on their tables that address critical issues like climate change, ecosystem vitality and human health. The latest peer-reviewed research shows that organic agriculture is the answer to all those issues, and more. Retailers, producers and farmers have turned to us to help them get the word out, and to build demand for organic in the process. We’re responding as OGC always does — in a bold way.”
The Organic is the Answer hub explains organic standards and practices and how organic farming can help solve some of the world’s most critical issues, like carbon sequestration, climate resilience, clean waterways and healthy communities, the release said.
The company says the campaign’s digital content and downloadable materials, developed with scientific data from the Organic Trade Association and The Organic Center, are approachable and created with eaters and retailers in mind. An invitation to “Join the Revolution” will keep visitors informed and engaged with occasional newsletters and events and encourage mission-aligned businesses and organizations to amplify the many benefits of choosing organic, the release said.
