Sun World International says Mineral CEO Elliott Grant has joined its board.
Mineral is an independent Alphabet company working to unlock a more productive food system by applying the latest breakthroughs in artificial intelligence and perception to help make agriculture more sustainable, according to a news release.
Grant has more than two decades of innovation and company-building experience in agriculture and food supply chains, and he sits on the board of directors of the International Fresh Produce Association. He was the CEO of ShopWell, a personalized nutrition company; the founding CEO of HarvestMark, a leader in food traceability; and was previously vice chair of the Produce Marketing Association.
He earned a Ph.D. in engineering from Cambridge University and has authored more than 30 U.S. patents covering innovations in ag robotics, crop phenotyping, cryptography and satellite remote sensing. In his spare time, Grant invented the PTI VoiceCode, which he opted to open source, and it has become an acknowledged industry standard, the release said.
“I’ve had the pleasure of knowing Elliott for over 20 years,” Sun World CEO David Marguleas said in the release. “I don’t know anyone else who comes close to matching Elliott’s stature at the intersection of ag and tech. Not to mention that he is the quintessential left-brain, right-brain person who brings integrity and good humor to everything he undertakes.
“Elliott’s expertise in both sustainable ag and the application of emerging tech makes him an invaluable voice at Sun World as these are our dual priorities,” Marguleas continued. “Elliott joining our board has long been a goal of mine, and our entire team is grateful for his involvement.”
The company’s board includes Marguleas and Bridgepoint Group PLC directors Hector Perez and Rupprecht Pranckh. Grant joins Sun World’s independent directors Ann Veneman and Sebastian Langbehn.


