California grape group hires David Dudley in category development

The California Table Grape Commission, Fresno, has hired David Dudley as marketing director of category management.

E76C11EC-7138-463D-A31B69567D241211.png
E76C11EC-7138-463D-A31B69567D241211.png
(Courtesy California Table Grape Commission)

The California Table Grape Commission, Fresno, has hired David Dudley as marketing director of category management.

Dudley has been at Save Mart for 5 ½ years, most recently as senior produce category manager, according to a news release. He has also worked for Markon Cooperative for 3 ½ years, as a product manager.

At the grape commission, his responsibilities include expanding retail demand in the U.S. and Canada through enhanced category management.

“David’s nearly 10 years of experience in produce management and his experience in the retail sector will be key to the development of future retail programs,” Kathleen Nave, commission president, said in the release.

Dudley, whose focus will be on developing a strategic marketing plan, is part of a four-member retail team and manage numerous retail accounts, according to the release.

Related stories:

Produce groups receive $ millions to offset tariffs, trade barriers

California Grape Growers award scholarships

Three-pronged campaign to spread the word about California grapes

The Packer logo (567x120)
Related Stories
A pioneering pilot from the U.S. Food Waste Pact reveals that redirecting farm-level surplus strawberries into commercial kitchens can deliver an 80% revenue boost over juicing channels for growers while offering foodservice operators a 22.4% cost savings.
The veteran food industry executive brings decades of leadership in distribution and enterprise growth.
The company has named Amanda Holland to lead growth of its foodservice category.
Read Next
Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts.
Get Daily News
GET MARKET ALERTS
Get News & Markets App