Fall Creek Farm & Nursery announces new leadership

Blueberry company Fall Creek Farm & Nursery Inc. has new leadership.

Company co-founder Dave Brazelton is stepping down as CEO after 40 years, and taking a new role as executive chairman of the board of directors. On Jan. 1, Amelie Brazelton Aust and Cort Brazelton will be the private company’s co-CEOs, according to a news release.

Oscar Verges, who joined Fall Creek as chief operating officer in 2016, has been promoted to president and chief operating officer.

“This transition of leadership is really about commitment to our customers,” Dave Brazelton said in the release. “It gives us a top-level leadership platform to launch the company’s next chapter of growth and to serve the industry in the transformative way our mission calls on us to achieve.”

Roland Wolfram, the newest member of Fall Creek’s board and a former vice president at Nike Inc., said Cort Brazelton will focus on global business development and key relationships, Amelie Brazelton Aust will focus on strategy and company culture, and Verges will focus on management of the company.

“Their biggest challenges in the coming years are to continue to drive growth and build a global platform of people, culture and process, while also driving product innovation on the licensing side,” Wolfram said in the release.