Fresh Farms adds Scott Rossi in sales and marketing role

Fresh Farms, Rio Rico Ariz., has hired Scott Rossi as director of sales and marketing.

He started his career at Castle & Cooke Inc. in Minneapolis, and was with Pandol Bros. from the mid-1980s, leaving in 2004 as director of marketing and sales. He was also vice president of sales for Four Star Sales Inc., Delano, Calif.

At Fresh Farms, a dba of MJ International Marketing LLC, Rossi will lead and develop sales and marketing strategies as the company continues to expand. Fresh Farms’ is expanding programs for Mexican grapes and vegetables, as well as California grapes and specialty fruit, according to the release.

Jerry Havel, the company’s previous sales and marketing director, died in July.

The company will be at the Produce Marketing Association’s Fresh Summit expo Oct. 18-19 in Anaheim, Calif., at booth No. 973.

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