FullTilt Marketing adds specialist, names new VP
FullTilt Marketing has made a pair of changes to its team, adding Olga Sacal as marketing and events specialist and promoting Jen Velasquez to vice president of marketing.
The firm, which specializes in agriculture, fresh produce and specialty food industries, says Sacal has experience coordinating and facilitating large-scale events. Drawing on her background in client relations and event management for Freeman Coliseum and Henry B. Gonzalez Convention Center, she “embodies a consultative and dependable approach,” according to a news release.
FullTilt says Sacal will play a pivotal role in expanding its dedicated event marketing efforts. Her expertise will be showcased through leadership in planning events, including the upcoming collaboration with the Viva Fresh Expo, hosted by the Texas International Produce Association from April 11-13, 2024, the release said.
Sacal has a passion for creating intimate gatherings and grand celebrations to craft unforgettable experiences that resound in the hearts of the people who attend them, the marketing firm said.
Sacal is a seasoned foodie and a curious traveler; whether it's exploring the mystical ruins of Peru, savoring the richness of sushi in Tokyo or indulging in the vibrant spices of Mexico City, she believes every journey is an opportunity to create memories that last a lifetime and is an inspiration for events and marketing experiences, according to the release.
In a move the company says reflects its commitment to recognizing and nurturing talent, FullTilt has promoted Velasquez to vice president of marketing.
With nearly 20 years of experience in the fresh produce, food, wine and retail grocery business, Velasquez has been instrumental in FullTilt's success, the firm said. In addition to her client wins since joining the firm in January 2020, she has achieved several milestones including graduating from the International Fresh Produce Association Leadership Program (Class 26) and being chosen as one of the 2022 40 Under 40 Rising Stars of Produce, according to the release.
Prior to the promotion, Velasquez served as the director of marketing and focused on overseeing day-to-day client management, demonstrating organizational prowess and efficiency, effectively managing diverse client interactions and fostering influencer relationships, the release said. FullTilt says her role in crisis management and the successful execution of the 2021 Viva Fresh Expo underscore her invaluable contributions to its growth and success.
In this new capacity, she will expand her role in overseeing marketing strategy and leading internal teams while providing team training and leadership. Additionally, she will continue managing client relationships.
"FullTilt's ongoing growth is a testament to the dedication of our clients, who enthusiastically share their agricultural narratives,” Melinda Goodman, president and owner of FullTilt, said in the release. “Olga's visionary approach and steadfast commitment to bringing her clients' visions to life align perfectly with our core values. Jen's elevation from director of marketing is a recognition of her outstanding leadership in project and client management, media relations, and industry development. We consider ourselves privileged to have her on our team.”
Goodman said that, for over a decade, FullTilt has operated as a full-service boutique agency, providing more than creative design.
“We focus on delivering comprehensive strategic value to every client, emphasizing ROI and understanding the full life cycle of every product,” she said. “Every addition to our team is carefully chosen to cultivate new and existing relationships, guide opportunities for our clients, and play a vital role in our continued success."
