Watsonville, Calif.-based California Giant Berry Farms says the grower, shipper and wholesaler will showcase its offerings of premium strawberries, blueberries, raspberries and blackberries during the International Fresh Produce Association’s Foodservice Conference.
The company says it will tout its reliable year-round supply of fresh berries, noting berries are always on the menu with California Giant Berry Farms. The company will showcase its full line of fresh berries, conventional and organic at booth No. 102.
California Giant says research consistently shows consumers associate berries with freshness, naturalness and health benefits, making them highly appealing for menu innovation in the restaurant industry.
Berries continue to be a consumer favorite in the produce aisle, with a high percentage of households reporting purchases, citing data from The Packer’s Fresh Trends 2025 survey.
California Giant says this widespread consumer familiarity and preference for berries at retail translates directly into a strong demand for them on foodservice menus, offering operators a clear path to satisfy customer expectations and enhance menu appeal.
The company says its Giant Blueberries, with impressive size and flavor, are available in good volume through August.
“Berries are a true powerhouse for any foodservice operation,” says Tim Youmans, vice president of sales for California Giant Berry Farms. “Beyond their vibrant color and incredible flavor, they offer versatility: from breakfast and desserts to savory applications and refreshing beverages. Incorporating fresh berries allows chefs to effortlessly elevate dishes, meet consumer demand for healthy and appealing options, and ultimately, drive customer satisfaction and repeat business.”
