Blackberries, blueberries and raspberries will be offered throughout the summer by North Bay Produce, says Brian Klumpp, director of sales and marketing.
Klumpp said the Traverse City, Mich.-based marketer anticipates that supplies this year should be better on blackberries and blueberries as compared to last year, with raspberry volume a bit lighter compared with a year ago.
“These berries will be available in both conventional and organic offerings,” Klumpp said. “Organic blackberries and raspberries, however, should only be available through June. As summer progresses, we expect to have larger volumes of organic blueberries.”
Varietal development has been a focus for many years at North Bay, he said. In its blueberry variety selections, Klumpp said the company offers Sekoya blueberries.
“There are several other varieties in various stages of development on blueberries, blackberries and raspberries, and in the end, the consumers will be the real winners as the berries just get better year after year,” he said.
Social media will play a significant role in promoting North Bay Produce berries this summer.
“Instagram and LinkedIn are particular focuses for North Bay to share with consumers and retailers what is new and exciting about these great berries,” Klumpp said. “Recipes, packaging and varietal innovations will continue to be emphasized and that should help build excitement in the market.”
In terms of packaging changes, this year North Bay introduced its State Labels, which highlight the region where berries are grown, Klumpp said.
“As consumers want to support local farms, these new labels make that decision easier for shoppers,” he said. “And speaking of packaging, [North Bay Produce’s] top-seal punnets continue to grow in volume as retailers and consumers like them for the security they provide, the ease of use as well as the reduced plastic in the packaging.”
