Oppy said its collaboration with G&M Farms has led to the release of two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry.
Pink Cosmo, which will make its seasonal debut at the end of May, offers a blend of classic blueberry taste with bright floral notes, peachy sweetness and a hint of fizz, wrapped in a visually stunning spectrum of pink hues, according to a news release.
Hunkaberry features a large and popable size of over 18 millimeters, which is harvesting early May through June. Boasting a firm texture and satisfying crunch, each bite is sweet with low acid, the release said.
“It’s been a collaborative effort to develop these exceptionally unique products that will differentiate the category,” Tim Crane, Oppy’s category manager for blueberries, said in the release. “Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle.”
Both Pink Cosmo and Hunkaberry were developed by horticulture professor Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, Calif.
“We couldn’t be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy,” G&M Farms owner Greg Willems said in the release. “This collaboration represents years of experimentation and a longstanding relationship between our teams.”
Both boasting an 18-plus Brix level, Pink Cosmo is available in 4.4-ounce clamshells with Hunkaberry in 9.8-ounce packs, according to the release.
