Red Passion kiwifruit increasing for Oppy

Oppy says it is ramping up its volume of red kiwifruit after bringing it to North America a decade ago.

Hailing from Italy and Greece, Red Passion-branded red kiwifruit is grown under a protective layer of plastic to deliver a consistent and high-quality eating experience, according to a news release. Oppy said its internal testing revealed high Brix levels and sweetness characterized by tropical berry undertones from its golden interior and red starburst center.

“We’re thrilled to be able to supply more of this exciting piece of fruit to our retail customers,” Oppy Vice President of Tropicals Fernando Caudillo said in the release. “Always on the lookout for new produce items, the red kiwifruit will certainly fill that space on their shelves as it continues to gain traction with consumers as a unique, nutrient-dense and delicious addition to their basket.”

In 2022, Oppy supplied over 45% of all kiwifruit imported to North America, according to U.S. Census Bureau trade data and Statistics Canada, with red kiwifruit further expanding its reach in the market, the release said.

Available in bulk cases and 1-pound clamshells, Oppy recommends stocking Red Passion’s attractive and engaging clamshell as it establishes its familiarity on the shelf, Category Director of Tropicals Eric Ziegenfuss said in the release.

“This will help consumers quickly identify the differences between red kiwifruit and other varieties. And as this seasonally colored fruit arrives in the produce aisle amid the holidays, shoppers will appreciate its ideal fit for festive charcuterie boards and fruit platters," Ziegenfuss said.

Available December through January, red kiwifruit will continue to grow within Oppy’s portfolio into the future, the release said.