Stemilt Growers' newly branded Kyle’s Pick cherries now available

Stemilt Growers says it is offering its biggest and best dark sweet cherries in July under the Kyle’s Pick label.

The premium cherry label honors fourth-generation Stemilt grower Kyle Mathison.

“Kyle is an icon in the cherry world with a passion for growing cherries that’s unlike anything you’ve experienced before,” Brianna Shales, Stemilt marketing director, said in a news release. “Kyle’s Pick is Stemilt’s way of sharing that same passion with retailers and consumers, now with a newly branded look to allude to the quality product inside! Its season is short and sweet, beginning and ending in July, and aligns with peak cherry season and the time to offer the best size, firmness, sugar, and quality cherries that will create lasting memories in consumers.”

The new design is intended to help set Kyle’s Pick apart by incorporating messaging like "season’s best," "passionately grown" and "dessert flavors" and featuring Mathison’s signature ponytail, overalls and bolero tie, according to the release. It’s a pack that merchandises quality to consumers and entices them to experience something special, the release said.

“The newly branded Kyle’s Pick packaging will spread across all package types including pouch bags, top seal and clamshells,” Shales said. “We wanted to give Kyle’s Pick a new look to make him the center of the brand while enhancing the premium nature of the product inside.”

Mathison’s mission is to build memory and trust with consumers so they continue to come back for more, and that’s the promise that Kyle’s Pick makes and delivers, Shales said.

Stemilt reserves its top cherry varieties (including skeena), largest-sized fruits and highest firmness and sugar standards for Kyle’s Pick-marked packs, the release said. Mathison grows cherries in beautiful central Washington, where warm days and cool nights combine with volcanic soils to create the perfect growing conditions for delicious, sweet cherries, according to the release. Many of the cherries for Kyle’s Pick come straight from Stemilt Hill in Wenatchee, Wash., and are grown by Mathison himself.

“Stemilt takes the best of each day’s harvest to create sweet memories for shoppers and a differentiation point for retailers to help cherry category performance,” Shales said. “We invite retailers to share the sweet flavors of Kyle’s Pick with consumers this summer with a new, premium package.”

To showcase the new brand and start of Kyle’s Pick cherries, Kyle and Tate Mathison highlighted the brand alongside this year’s crop of cherries in a recent video update. Kyle’s Pick is available now from Stemilt, according to the release.