Burger and fries get a salad spin in new kit from Gold Coast Packing

Seeking to capture “all the flavors of a burger and fries but in a healthier salad version,” Gold Coast Packing of Santa Maria, Calif., has added a Better Than a Burger Salad Kit to its retail lineup, according to a news release.

“As consumers continue to look for delicious and innovative food products, we’re excited to offer them a fun and unique salad kit based around one of America’s favorite meals — the burger and fries,” Karl Lipscomb, Gold Coast Packing product development manager, said in the release.

The first complete kit from Gold Coast Packing, the salad starts with the company’s Signature Cruciferous Blend, a mix of napa cabbage, green cabbage, kale, broccoli stems and carrots. The blend is then topped off with shredded cheddar cheese, crispy onions, dill and mustard crouton crumbles, and crispy fries with a creamy burger sauce dressing.

“Our product development and innovation team works with our partner companies to develop unique items that fit the marketplace,” Robb Bertels, vice president of sales and marketing, said in the release. “We are excited about the Better Than a Burger introduction and the positive feedback we have received on it.”

The Better Than a Burger Salad Kit is available in a 24-ounce pack and is currently available for purchase at Costco Warehouse stores in Colorado, Utah, Idaho, New Mexico and Montana, with further expansion in the coming weeks, the release said.

Gold Coast Packing Inc. is a grower, shipper and processor on a mission “to produce fresh, safe, nutritious and innovative value-added products,” the release said.