Church Brothers Farms has four new value-added fresh-cut items under a new line called Ready Sides.
It’s the first retail value-added product with the Church Brothers Farms brand, according to a news release. The company’s fresh-cut items have been marketed under the Green Giant Fresh brand — which it acquired from Growers Express.
The new products are designed to cook in three minutes in a microwave. Each one includes eight ounces of fresh-cut vegetables and a seasoned butter puck, and each one is 90 calories or less per serving, with 2.5 servings in each side dish.
The Ready Sides line launches with four options:
- Caramelized Onion and Bacon, a cauliflower dish;
- Homestyle Buttery Garlic, a broccoli dish;
- Savory Italian Herb, with broccoli, carrots and cauliflower; and
- Mediterranean Lemon Thyme, with broccoli and cauliflower.
The products come in a microwaveable bowl and have a 16-day shelf life.
Suggested retail price are $2.99 to $3.50, depending on the market, and they are shipping nationwide.
“Ready Sides is a perfect way to bring healthy and convenient food to the table,” Rick Russo, senior vice president of sales and marketing, said in the release. “With consumers doing more cooking in the home, we wanted to create a product to satisfy the changing demands and needs of the shopper.”
Part of the company’s strategic plan is to create innovative products that provide convenience and value and are healthy.
“With Ready Sides, our goal was to help consumers get healthy, great tasting food on the table, quickly and easily,” Russo said in the release.
Related stories:
Church Brothers adds five Green Giant Fresh value-added items
Church Brothers introduces sweet baby broccoli, cauliflower
