Del Monte Fresh Produce is launching Better Break, a snack line featuring an array of vegetables.
The Better Break line takes three minutes to microwave, according to a news release, and is designed to be a snack or a small meal.
Options in the line are:
Spicy Pomodoro: kohlrabi linguine and spicy chipotle pepper tomato sauce;
Zesty Green Chile: kohlrabi, cauliflower, kale, chickpea and bell peppers in a green chile sauce; and
Summer Corn: cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper.
The Better Break line appeared on store shelves this summer.
“We know that our consumers – millennials especially – are looking for tasty, convenient and wholesome options when it comes to lunch and afternoon snacking,” Dennis Christou, vice president of marketing at Del Monte Fresh, said in the release. “Better Break is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte lineup at our retailers nationwide this summer.”
The line has a suggested retail price of $3.99, according to the release.
Del Monte is showcasing the Better Break line at National Association of Convenience Stores Show Oct. 1-4 in Atlanta. Del Monte and Mann Packing, which Del Monte acquired in 2018, share booth No. 8511. Del Monte Fresh Produce will also showcase Better Break products at the Produce Marketing Association’s Fresh Summit Expo Oct. 18-19 at booth No. 1036.
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