Fresh Express has a new take on its chopped salad line that focuses on trending flavors, including a trio of “Twisted” Caesar salads.
The four salads will be on store shelves starting Oct. 5, with suggested retail prices of $3.99, according to a news release.
“Our newest Chopped Salad Kits were inspired by popular restaurant menu offerings and trending flavors, as well as a healthy dose of creativity,” Fabian Pereira, Fresh Express vice president of marketing and innovation. “The talented chefs at the Fresh Express Innovation Center put new twists on the classic Caesar salad and added unexpected ingredients to the Asian Thai salad to bring an exciting, flavorful chef inspired experience to consumers, and more variety in a fast-growing segment.”
The new salads and their ingredients are:
- Twisted Asian Caesar: romaine lettuce, wonton strips, sesame seeds, dried pineapple, Asian Caesar dressing and grated parmesan cheese;
- Twisted Avocado Caesar: romaine lettuce, corn kernels, yellow and blue tortilla strips, grated parmesan cheese and Avocado Caesar dressing;
- Twisted Greek Caesar: romaine lettuce, herb flatbread strips, crumbled feta cheese and Greek Caesar dressing; and
- Thai ‘N’ Cashews: green and red cabbage, romaine lettuce, carrots, green onions, Thai spiced wonton strips, roasted cashews, toasted coconut flakes and creamy Thai dressing.
Sales of Fresh Express salads in the chopped line have risen 57% in the last year, according to the release. Caesar-based recipe kits are the most popular in the category, according to the company.
Fresh Express will be sampling the new salad kits at the Produce Marketing Association’s Fresh Summit expo Oct. 18-19 in Anaheim, Calif., at booth No. 2037.
