Side Delights completed a package refresh and will be spotlighting a newly updated line of potatoes and onions at the International Fresh Produce Association’s Global Produce & Floral Show.
The IFPA show is set for Oct. 20-21 in Anaheim, Calif., and Side Delights will be exhibiting at booth No. 2171, according to a news release.
Fresh Solutions Network’s exhibiting partners include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms, and Mack Farms, the release said.
Retailers will see the new look of the comprehensive, inspired potato portfolio, including the newly refreshed packages of Side Delights Steamables and Bakeables in addition to organics, petites, and popularly sized bags of russet, red, yellow, and white potatoes, according to the release.
Side Delights also offers the BioFlex line of sustainable packaging, the release said.
“Currently, we are the only produce supplier of this material in the U.S. BioFlex packaging solution converts to soil and gas in a landfill,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “It is sustainable and 100% recyclable and should be comingled with existing plastic recycling, making it a breeze for consumer’s disposal and a positive alternative for Mother Earth.”
The new Steamables line was updated with design queues from its popular Side Delights 5-pound bag design. It includes color blocking to visually guide shoppers to find the potato type they seek, contrasting colors between the bag and the potato to brighten the display and invite potato-type exploration, according to the release, which added that the bold, clean and contemporary design was created to convey critical facts and messaging.
The updated packaging is available for the complete line of Steamables potato types: Red, Yellow, Duo, Trio, Sweet Potato, and Fingerling.
“As always, we designed the line using feedback from retailers and consumers from a wide range of demographics and generations in addition to the selling success of previous packaging,” Triou said in the release. “We look forward to sharing the updated portfolio with retailers and all potato buyers and helping them increase their potato sales.”
The updated portfolio with its new packaging is now available nationally. Side Delights offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes, the release said.
For more information on Side Delights products and its network of farms, visit SideDelights.com, FreshSolutionsNet.com and GrownWhereItMatters.com.
