Yo Quiero brands says 2024 a year full of product development, marketing partnerships, industry leadership recognition and community involvement.
From expanding its product lineup with a Grab & Go dip line to carving a new space in the avocado category with its Avocado Egg cups, the brand says it is in a healthy position to remain the “Ultimate Dip Destination” for 2025.
In May, Tara Murray, vice president of marketing, was recognized as one of The Packer’s 2024 Women in Produce, acknowledging her pivotal role in driving the company’s marketing strategies and product development. Her leadership has been instrumental in helping Yo Quiero meet the evolving needs of consumers and set new benchmarks for the industry as a whole, the brand says.
Under Murray’s guidance this year, Yo Quiero continued its avocado and dip innovation while forging impactful partnerships with the Dallas Cowboys, Have a Plant, Healthy Family Project and influencer ambassadors, all collaborations that helped fuel increased consumer demand and expand the brand’s reach in key markets for their retail partners, according to a news release.
“One of the most valuable qualities Yo Quiero offers our retailers, besides unprecedented innovation, is our commitment to elevating the brand to becoming a household name,” Murray said. “We are passionate about educating shoppers on our differences — flavorful, better-for-you products made from clean and premium ingredients — so the choice becomes automatic when they are looking at the cold case.”
Wrapping up the year at the 2024 NACS Show, Yo Quiero introduced its 4-ounce Grab & Go line, offering a selection of its signature guacamoles, salsas and dips for convenient, on-the-go snacking. With 92% of consumers expected to maintain or increase their purchases of grab-and-go items, according to Technomic, the brand says this launch highlights its ability to capitalize on emerging consumer trends.
Yo Quiero also debuted new sour cream-based dips at the International Fresh Produce Association Global Produce and Floral Show in October. These new additions, including Smoke House Onion and Creamy Jalapeño, joined the Ultimate Dip Destination family, catering to an ever-growing consumer demand for unique, premium ingredient dip options, the release said.
During this busy year, Yo Quiero says it remained committed to its community by supporting local high school programs in North Texas, including the Team Mom Appreciation Awards in partnership with Dave Campbell’s Texas Football. The awards honored the outstanding contributions of team moms, with each recipient receiving a $500 donation for their school, acknowledging their significant impact on both their teams and the communities they support, the release said.
