Avocado from Mexico stress education at Fresh Summit
(Tom Burfield)

Avocados from Mexico continues to educate consumers about the popular green fruit.

The group showcased in interactive sign with metal racks that hold up to 100 bags of avocados at the Produce Marketing Association’s Fresh Summit expo Oct. 18-19 in Anaheim, Calif.

The display has ripening tips and features a motion-activated screen that plays a video with avocado education tips. Dianne Le, associate shopper marketing director for the Irving, Texas-based Avocados from Mexico discussed the display with expo attendees, as well as a flipbook for retailers to help them educate consumers about how to select, ripen, preserve and serve avocados.

Related stories:

Avocados From Mexico launches avocado concessions at Hard Rock Stadium

Avocados From Mexico plans fall promotions

Avocados from Mexico at Walmart, research on ripeness

 

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Produce Retail Avocados PMA Mexico Fresh Summit
 

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