Romaine isn’t just for salads, and D’Arrigo Bros. of California, Salinas, is educating consumers on the versatility of the lettuce, from smoothies to grilling ideas, with the Romaine’s My Love campaign.
D’Arrigo California is highlighting Andy Boy brand romaine through the campaign, which began the week of July 20, according to a news release.
“The goal of the Romaine’s My Love campaign is to educate consumers on the versatility of using romaine in cold or hot dishes,” Claudia Pizarro-Villalobos, head of marketing and communications. Starting the week of July 20th, our social media content will promote recipes, health benefits, romaine field tour videos that will include harvesting and packing, recipe videos, fun gifs and more.”
The company highlights the nutrition and health benefits of romaine consumption, with only 10 calories a cup, and has recipes available on its website, www.andyboy.com.
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