Dole and ‘Monsters, Inc.’ seek to make fruits, vegetables familiar
Dole Food Co., is adding recipes and accompanying videos, along with social media content and digital downloads to its summer promotion of unfamiliar fruits and vegetables through Pixar’s “Monsters, Inc.” and “Monsters University.”
The company is using its partnership with Pixar Animation Studios and The Walt Disney Co. to highlight recipes for children that include Brussels sprouts, dragon fruit and kiwiftruit.
“As a mom of three, I can confirm that there are two types of fruits and vegetables in our house: friendly and scary,” Rachel Young, Dole’s manager of digital marketing and communications, said in a news release. “However, since many of the fruits and veggies considered frightening are only because of their names or the way they look on the outside, I’ve found that fun recipes and interactive activities can go a long way toward changing minds and creating new favorites.”
The promotion also includes activities at www.dole.com/Disney.
The five new “Monsters, Inc.” inspired recipes join five others that were released earlier this summer. They were created by Melanie Marcus, Dole’s health and nutrition communications manager, according to the release.
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